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Our philosophy
Guests decide long before the first course. Everything they have seen and heard signals an exceptional experience, so the only question left is when they can get in.
Clients select their advisors the same way. Before the first meeting, they form a view of your firm from every point of contact: a referral, an introductory email, your website, the proposal on their desk. When each one signals the top of the field, they arrive already convinced, and the only question left is your availability.
Daluz builds that conviction before the first meeting takes place.
Clients line up for the firm they are certain of.
Companies with the strongest design grow revenue at nearly twice the rate of their industry peers.
Source: McKinsey & Company, The Business Value of Design, 300 companies over five years
International studio
Built for the world’s financial capitals.
Where it’s built
Buyers spend most of a decision on their own, reading and comparing. In that time, every touchpoint represents the firm, and each one either strengthens a client’s conviction or gives them a reason to keep looking.
In a complex B2B purchase, buyers spend just 17% of their time meeting the firms they’re considering. With three in the running, each one gets about 5%.
Source: Gartner, survey of 750 B2B buyers
Same numbers. A different firm.
The original slide listed every figure the firm had. One of them, $312M in verified client savings, is the reason a client would hire them, so the slide is built around it. Our portfolio is available privately, on request.
What we do
Most engagements begin with the presentation that matters most right now. Some extend to the strategy and identity behind it. Each piece stands on its own and strengthens the rest.
Working with us
From the first week, we study your firm from the inside and handle the details your team has no time for. Every brand engagement follows the same five steps.
We review your strategy, research and communications, interview your partners and the people closest to the business, and experience the company from the client’s point of view.
- Strategy and research review
- Stakeholder interviews
- Competitive landscape
- Client experience audit
Academy
A free course in brand strategy, one lesson at a time. Each lesson ends with an assignment, so you build your own strategy as you go.
Lesson 2
·
30 mins
Strategy before design.
Learn why strong brand decisions start with diagnosis and strategy, what brand strategy actually decides, and how to avoid designing a brand around taste instead of a clear competitive direction.
Lesson 3
·
20 mins
Start with the business, not the brand.
Learn how business goals, offers, customers and growth priorities determine what the brand actually needs to accomplish.
Lesson 4
·
30 mins
Not everyone needs to choose you.
Learn how to identify the customers whose choice matters most, why audience focus makes a brand stronger, and what you actually need to know about them before making brand decisions.
Bring it to light.
Daluz means “of the light” in Portuguese. It describes what we do: we find what makes a firm exceptional and make sure everything its clients see spotlights it.
FAQ
Frequently asked questions.
Tell us what’s coming up.
Whether it’s a pitch, a proposal or something bigger, we’ll take it from there.
